Production Tools


The Art of Print offers you the TIPS and TRAPS to better control a project. Following them will help bring a project to its successful conclusion.

 

 

 

TIPS for better controlTRAPS to Avoid
  • Ask if you don't understand - better to be self-conscious and right rather than "knowledgeable" and wrong.
  • NEVER ASSUME - always confirm.
  • Indicate on the design brief who the decision maker is.
  • Never assume you are the final decision maker - there is usually somebody else who also has to approve what you are doing.
  • Projects without the 5 W's won't necessarily fail- BUT, you are really taking a chance.
  • ASAP is not a date.
  • Supply copy before asking for design.
  • Every project can fit a budget - but can the objective be achieved.
  • There is no "bad" design - The designer just hasn't satisfied your requirements.
  • French copy is always 2/3 longer than English.
  • Be prepared to defend your choice of design and copy - the proper one is defensible.
  • If you have to pay overtime - pay the writer and the designer - not the film house or the printer.
  • Check for unprinted areas on the form - use them for notepads, flyers, etc.
  • There are always alternatives - the question is "Which one".
  • Good design can always be explained by the creative person.
  • Never sketch a design - provide a critique instead.
  • Good design sells - it doesn't cost
  • Film errors cannot be corrected on press.
  • The colour you want is not always what you get from proofs.
  • Every printer can do your job - but only a few have the equipment best suited to produce it at the lowest cost and best quality.
  • Ask for the cost of extra thousands when requesting printing quotes.
  • Equipment is not exact - ALWAYS allow for tolerances.
  • Choose paper by type, then weight, then grade - then let the printer suggest a stock
  • Never approve a proof "with changes". Always ask for another proof.
  • The cost of a project does not come from suppliers - it comes from what you specify.
  • Press Oks are always at inconvenient times.
  • Specify percent under or over.
  • Suppliers have many other clients - never assume you have priority.
  • Specify a minimum.
  • Verbal instructions without written confirmation, are usually not instructions.
  • Specify PMS coated or non-coated.
  • Written instructions without verbal confirmation, are often misunderstood.
  • Specify PMS numbers.
  • Write specifications in as much detail as possible.
  • If the only thing you master is "proofs" you have control of 90% of what can go wrong.
  • Proofs are required whenever the material goes into a different form or stage.
  • The more processes, the more spoilage.